Marketing Masters

Live Streaming Trends and Statistics

One of our projects this year is to build out a live-streaming desk in our podcast studio.  We can actually utilize the same audio equipment while adding video. Video equipment is coming down in price and many packages are starting to emerge by live-video companies for managing a...

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Top 7 Google Ranking Factors of 2017

Search Optimization is an extremely dynamic field that continues to evolve more and more rapidly with each passing day. That being said, it has never been more important to keep up with changes in Google Search’s ranking algorithm. In 2016, algorithm updates such as “Penguin...

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WHAT IS VIDEO MARKETING?

What is Video Marketing? The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer...

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5 Examples of Awesome B2B Video Marketing

Every marketer knows the importance of a compelling brand story, but, it can be a bit tricky when it comes to B2B. The products or services in this realm aren’t typically considered flashy enough to generate especially entertaining videos, but this is a huge misconception....

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