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SEO Doesn’t Have To Be A Shot In The Dark

To many startups, search engine optimization (SEO) is a task that sits on their company’s back burner. With features to launch and customers to support, the idea of spending time fiddling with your title tags can seem like a fool’s errand. That’s especially true when there’s...

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10 Basic SEO Tips To Get You Started

Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your...

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An Open Letter to People Who Don’t Use Social Media

Grant Friedman Photo: Grant Friedman How do you know if someone doesn’t use social media? Don’t worry – they’ll tell you. I know this because for 10 years, I’ve helped companies use social media to connect with their consumers. And for every person I've encountered who deeply believes in the power of...

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