Using Traditional Marketing Tactics On Social Media
A successful sale is built upon a foundation of trust between you and your prospect. Your prospective customer or client must regard you as a reliable source of helpful information, or why should he or she buy from you? This “old fashioned” idea is just as important in today’s modern social media world.
It’s easy to stand on your social media soapbox and speechify to the entire world about your products or services. But, the question is will the whole world want to purchase them? Not considering your target customers and how they interact with social media is a big mistake that many companies are making. Don’t forget that your untargeted messages are intruding into people’s personal space and your aim should not be to annoy them.
A Forbes survey shows that many businesses make the mistake of regarding social media as a separate activity from other areas of their business. The survey results show that the average level of integration was only 3.9 on a scale of 1-7. Clearly there is room for improvement. Integrating social media into your marketing strategy results in improved effectiveness and efficiency.
“Social media platforms represent the present and future of marketing,” says Frank Kasimov, of BusinessLenderMatch.com. “You can build on the traditional way of marketing and greatly increase your customer base and your company’s bottom line.”
Learn To Listen Before Talking
You can use social media to understand what resonates with potential buyers and how to motivate them. For instance, if you analyze keywords and phrases that are most relevant to your business, you’re on the way to learning how to establish relationships by offering valuable content to your target audience. Each person you relate to in a helpful way has the potential to become a lead that you can nurture further.
You can easily keep track of these leads utilizing one of the many on-line apps available for this purpose. This enables you to understand how effective your content-driven marketing campaigns are, without wasting any effort on guesswork. If traditional and social marketing are integrated and nurtured, this makes for a very powerful combination.
Joe Callahan, Managing Attorney of MCC4Tax, says, “There are people out there sharing that they have a specific problem, and when your business solves that problem, you want to engage these people whenever and wherever you can. Many new clients have hired us to handle their legal tax issues because of how helpful our attorneys are on social media. You can easily keep track of these leads utilizing one of the many on-line apps available for this purpose.”
Turn Complaints To Your Advantage
People love to complain on Facebook or Twitter. Just as you would do your best before there was social media to address such complaints, the same approach should apply now. Social media makes it easy to have a two-way conversation. Invest in social customer care and turn a complainer into a happy buyer. The big difference between the traditional past and now is that people expect their problems to be resolved on social media at the speed of light. Again, there are apps available that will enable you to do just that. If you proactively address a negative comment on social media, the door is opened for your sales team to build a positive relationship.
Everyone Is In Sales
Even if you are not officially a salesperson, if your business requires you to deal with people, you are in sales. Any interaction via social media can help or hinder a potential sale. According to Business Week, the traditional word of mouth way of reaching more customers works even better online. Recommendations your customers make to their friends, family, or co-workers is still the most effective way to win new business. The difference now is that social media enables you to reach potentially many more new prospects all over the world.
Courtesy of Forbes.com